Haldiram’s: The Delivery Ecosystem

We reimagined the home delivery experience for Haldiram’s across 100+ menu items. Corugami led the full lifecycle—from research to deployment across 200 stores.

Life Cycle-Ownership

Case Study

Concept

Validate

Manufacture

Improve

Monitor

End of Life

Prototype

Vendor Dev

Test

Deploy

Research

Phase 1

Design

Phase 4

Phase 3

Phase 2

Concept

Validate

Manufacture

Improve

Monitor

End of Life

Prototype

Vendor Dev

Test

Deploy

Research

Phase 1

Design

Phase 4

Phase 3

Phase 2

Concept

Validate

Manufacture

Improve

Monitor

End of Life

Prototype

Vendor Dev

Test

Deploy

Research

Phase 1

Design

Phase 4

Phase 3

Phase 2

Project Highlights
01
The Challenge

Elevate Indian QSR delivery to peak customer satisfaction without slowing down high-speed kitchen operations. We aimed for zero leaks and total efficiency.

02
The Approach

We hit the front lines. Corugami conducted on-ground research, analyzing kitchen workflows and delivery transit stress to engineer a foolproof, scalable packaging ecosystem.

03
The Impact

We enabled a record-time rollout to 150+ stores, significantly growing delivery revenue. Our 19-SKU system simplifies 100+ items, enhancing branding and eliminating missing products.

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