Haldiram’s: The Counter Display System
We reimagined the counter display for Haldiram’s sweets and snacks — building a clean, food-safe and easy-to-manage system across 4–5 counters and 60+ SKUs.
Life Cycle-Ownership
Case Study
Concept
Validate
Manufacture
Improve
Monitor
End of Life
Prototype
Vendor Dev
Test
Deploy
Research
Phase 1
Design
Phase 4
Phase 3
Phase 2
Project Highlights
01
The Challenge
Haldiram’s needed a better way to present a large range of sweets, snacks, pastries and cakes across different counters. The goal was to make the display look premium, easy to browse and simple for workers to access without making the counter feel crowded.
02
The Approach
We studied the full display setup — tray shapes, counter height, product placement, name tags, lighting, colours and customer eye movement.The system was designed to be food-safe, washable, easy to clean and practical for daily store use.
03
The Impact
The final display system was planned across 4–5 different counters and 60+ SKUs. It helped create better product visibility, a cleaner display hierarchy and smoother counter operations. Each product had a clearer place, making the display easier to browse, easier to manage and more consistent across the store.
Reach Out to Us
Haldiram’s: Bengali Sweets
We reimagined the home delivery experience for Haldiram’s across 100+ menu items. Corugami led the full lifecycle—from research to deployment across 200 stores.
Life Cycle-Ownership
Case Study
Concept
Validate
Manufacture
Improve
Monitor
End of Life
Prototype
Vendor Dev
Test
Deploy
Research
Phase 1
Design
Phase 4
Phase 3
Phase 2
Project Highlights
01
The Challenge
Elevate Indian QSR delivery to peak customer satisfaction without slowing down high-speed kitchen operations. We aimed for zero leaks and total efficiency.
02
The Approach
We hit the front lines. Corugami conducted on-ground research, analyzing kitchen workflows and delivery transit stress to engineer a foolproof, scalable packaging ecosystem.
03
The Impact
We enabled a record-time rollout to 150+ stores, significantly growing delivery revenue. Our 19-SKU system simplifies 100+ items, enhancing branding and eliminating missing products.
Reach Out to Us
Haldiram’s: Bengali Sweets
We reimagined the home delivery experience for Haldiram’s across 100+ menu items. Corugami led the full lifecycle—from research to deployment across 200 stores.
Life Cycle-Ownership
Case Study
Concept
Validate
Manufacture
Improve
Monitor
End of Life
Prototype
Vendor Dev
Test
Deploy
Research
Phase 1
Design
Phase 4
Phase 3
Phase 2
Project Highlights
01
The Challenge
Elevate Indian QSR delivery to peak customer satisfaction without slowing down high-speed kitchen operations. We aimed for zero leaks and total efficiency.
02
The Approach
We hit the front lines. Corugami conducted on-ground research, analyzing kitchen workflows and delivery transit stress to engineer a foolproof, scalable packaging ecosystem.
03
The Impact
We enabled a record-time rollout to 150+ stores, significantly growing delivery revenue. Our 19-SKU system simplifies 100+ items, enhancing branding and eliminating missing products.
Reach out to us
